Phytu

Privacy Policy

Privacy Policy

Effective Date: 07/01/2025

  1. Introduction Phytu, a DBA of HumpathyLLC, (“we”, “us”, or “our”) operates an online marketplace for plants, fungi, garden beneficial animals and related goods. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit or use our website and services, including how we enable income streams such as digital advertising and aggregated data analytics.

  2. Data Controller Humpathy LLC (DBA Phytu) 15546 SE 9th St, Bellevue WA 98007 info@phytu.com

  3. What Personal Data We Collect

We may collect and process the following categories of personal data:

Identity Data: Name, username, date of birth, and optionally, gender.

Contact Data: Email address, shipping/billing address, phone number.

Financial Data: Payment card information, transaction records.

Profile Data: Account preferences, bio, purchase and sales history, feedback, favorites.

Technical Data: IP address, browser and device identifiers, usage logs.

Usage Data: Search queries, page views, interactions with listings and ads.

Marketing and Communications Data: Preferences for marketing communications, opt-in consent status.

  1. How We Use Your Data

We use personal information to:

Operate, maintain, and improve Phytu’s marketplace services.

Facilitate transactions (buying, selling, payments, logistics).

Protect users and prevent fraudulent activity.

Display relevant adverts and sponsored content.

Offer customized recommendations and communications.

Generate aggregated, anonymized reports for market insight (data sales).

Comply with legal and tax obligations.

  1. Advertising and Analytics

Advertising: We may display third-party ads (via networks such as Google AdSense) and native sponsored listings. Ads may be targeted based on profile, activity, or location, if permitted by applicable laws.

Analytics & Data Sales: We collect and analyze usage data (e.g., purchase trends, search patterns), which may be sold or licensed to third parties in aggregated and anonymized form. We never sell personally identifiable information without explicit consent. All such data sharing is strictly compliant with privacy laws and fully anonymized.

  1. Legal Basis for Processing

We process your data based on one or more of the following legal grounds:

Your consent

Performance of a contract (processing sales or purchases)

Legal obligation (tax, anti-fraud)

Legitimate interests (improving services, protecting the platform).

  1. How We Share Your Data

With other users (e.g., sharing shipping addresses after a purchase).

With payment processors and relevant service providers.

With advertisers and analytics providers (in anonymized/aggregated form).

Where required by law or to protect Phytu’s rights and users.

  1. Data Protection and Security

We use technical and organizational measures such as encryption, secure payment processing, and access controls to safeguard your information.

  1. International Transfers

If transferring personal data outside the EEA, we implement adequate safeguards to protect your data in accordance with GDPR.

  1. Retention of Data

We retain personal data as long as necessary for service provision, compliance with laws, and resolution of disputes. Aggregated data for analytics/ad sales is retained only in a non-identifiable format.

  1. Your Rights

You have the right to:

Access, correct, or update your personal data. Request deletion (“right to be forgotten”). Opt out of marketing or data sales (where legally required). Withdraw consent at any time. Restrict or object to certain processing activities. Data portability (request export of your data). To exercise your rights, contact us at info@phytu.com.

  1. Children’s Privacy

Phytu is not directed to children under 16. We do not knowingly collect or sell data from children.

  1. Policy Updates

We may modify this policy periodically. Updates will take effect when posted. We encourage regular review for changes.

  1. Contact

Questions, concerns, or requests regarding this policy should be sent to info@phytu.com.